--Travel Agency of Aida and Dagmar - Models For an Advertising department--
Sponser LinksAida and Dagmar - Models For an Advertising department
An ad division or advertising division is a business or aid dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and contribute their skills and views to sell clients services or products.
Aida and Dagmar - Models For an Advertising department
Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients.
For an advertising agency, it is very prominent to comprehend that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales. For a man working as an advertising agent, it is very prominent to know about the buyers psychology.
Those who are working in an advertising division should know about the various thought processes that go in the mind of a reader or a viewer, a inherent buyer. This will assuredly help to build your business better.
There are ample of theories to illustrate the process that goes into the buyers mind when he/she goes to buy anything.
The process is not the same for each buyer and it is sequential.
One of the popular features followed by ad agencies is Aida. Aida is an acronym stands for:
A - Attention
I - Interest
D - Desire
A - Action
The Aida model states that advertising division should know how to draw attention of a buyer to get the buyer interested by exhibiting its advantages, benefits and features. Interest is followed by desire. It is advertising agencies duty to originate a desire in a buyer to buy a specific product.
All three steps of the Aida procedure will help you to stimulate the performance towards the buy of a product. Aida law guides and leads you to build a best advertising business. Big B's of advertising world have followed Aida to originate good advertisement campaigns.
Another model called Dagmar has now increasingly become more popular and uncut than Aida. Dagmar steps are more defined and easy to apply.
Term Dagmar is an acronym for Defining Advertising Goals for Measured Advertising Results. Agreeing to Dagmar, a sale must carry a inherent buyer straight through four stages:
I. Awareness
Ii. Comprehension
Iii. Conviction
Iv. Action
Suppose you are having a aid or goods and your buyer knows nothing about the product. As your client is unaware of the product, the first step is to make him aware of your goods by posting advertisement regarding your goods on respective websites. If you promote your goods or aid on a website, make sure you have a mobile friendly website as well. Otherwise Google will penalize you!
Comprehension is the second step of Dagmar. Try to know the answers to these following questions. A) What is your goods about? b) What are products inherent features and benefits of product? c) What will your buyer get from your product? And how?
Answers to all these questions will help you to get a inherent customer.
Next stage is conviction and this is very important. Convince your buyer by telling him the benefits of your product. After convincing, your next step starts i.e. Action, which is not controlled by you. You have to depend on the customer.
However, your previous actions will have a major role to play. If you have been able to convince, the buyer ad have answered him satisfactorily and then you will assuredly be the winner of the day.
